OVERVIEW
Following the rising capsule cafe trend in Vietnam, twentyfour.seven is a unique coffee shop that aims to provide customers with a welcoming and relaxing environment to enjoy high-quality coffee and refreshments around the clock.
twentyfour.seven opens 24/7 for students and employees who need a cozy space to do their work. The coffee shop offers capsule rooms for customers seeking privacy, comfort, and relaxation during their visit. In addition to the extended hours and leisurely accommodations, twentyfour.seven has an affordable menu of food and drinks that keeps its customers satisfied throughout their stays.
To enter the market, twentyfour.seven needs a recognizable and appealing visual identity package that incorporates its 24/7 operation and resonates with its customers, as well as differentiates the coffee shop in the competitive market.
THE LOGO
To have a modern, clean, and welcoming but recognizable logo, I decided on a san-serif wordmark with a slight twist. Inspired by the smoke from a hot cup of coffee, the clock hands, and the numbers 247, I crafted a unique symbol that replaces the letter “s” in twentyfour.seven.
THE COLOR PALETTE
With the colors of coffee and a little pop of blue, this color palette will remind you of a warm cup of cafe latte.
